Three pitfalls to avoid in becoming a SaaS vendor

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It's these selling points which are still seeing increasing demand for SaaS, attracting more and more software vendors to the cloud.

But, as many software vendors have found, converting their existing offerings to a SaaS model isn't easy. Internally, it brings dramatic changes to cash flow, product development timelines, support, sales, and last but not least, marketing. And it's not without risk on the demand-side - customers aren't very tolerant when vendors get it wrong.

NewLeaseG2M and Mural Consulting specialise in helping companies transition to the SaaS business model, and have identified the three most common challenges faced:

1. Making the marketing shift - from traditional software sales to SaaS marketing and sales
2. Lack of agility - customers expect greater responsiveness with SaaS
   
3. Balancing investments - matching cash flow against rate of return and investments

More on this from NewLeaseG2M's CEO, Walter Adamson in January's issue of IT:informer. But before then, be sure to tell us what you think, here or via the IT:informer Twitterstream.