Trend #1: Sales will gradually move from telesales to social sales
The new sales order is to socialise with as many people as you can, be helpful, make introductions and to pleasantly guide prospects in their quest for finding the best solution.
Trend #2: Product launches will be more and more in the social web
Product Managers are closer to top customers, influencers, opinion leaders bloggers and market lunimaries than ever before. These advocate relationships are increasingly critical to successful product launches.
Trend #3: Marketing will no longer do "social media campaigns" but support a cross-functional engagement
The new social media marketing job description is not to run a Facebook fan page but to support all departments in their own social media engagement.
Trend #4: Businesses will establish new means of service and support
Support centres are no longer hard to reach and under-staffed islands. Harnessing the wisdom of the crowds through social media allows for a much more efficient and effective support structure.
Trend #5: Communication and networking skills will rank second only to subject matter expertise when hiring people
Being socially-engaged, open, approachable and a proactive communicator is a set of skills that will dominate the hiring process in the next few years. This is because every employee is in some way or another part of the new customer experience model.
For Axel's full article, see January's edition of the IT:informer.
No comments:
Post a Comment